shopfolklore.com

Folklore is a home and lifestyle store based on a simple idea that better living is possible through design. Welcome to our Journal.

STAFF PICKS - JULIA

Julia who has been working with us on our website and digital marketing will be finishing up this week. We’ll be sad to see her leave but wish her the best as she continues her studies at Ludwig-Maximilians-University in Munich.

We couldn’t let her head off without sharing some of her favourite Folklore items….

STORAGE BAGS

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“These bags are just so practical. They make nice storage for smaller things but also look great holding plants and I can use them to hold my stuff for college as well once I get back home. Maybe then I won’t have all my papers flying around all the time like before…”

CONSTRUCT TABLE

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“The newest product in the Folklore range immediately caught my eye. This is exactly what I imagine my future-home dining table to look like: clean, minimalistic and yet robust.”

ALMOND MILK SOAP

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“I am a huge fan of all kinds of soaps and this one is particularly nice. The smell, the feeling it leaves on the skin, it’s all just perfect!”

SIMPLE ESPRESSO CUP

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“This is exactly my cup of tea (or in this case: coffee)! I love the clean design and how no piece looks the same due to them being handmade. Plus, there’s many more products of the same line to mix and match.”

COTTON BLANKET

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“My absolute favorite ever since I first saw it. It just looks like it’s made for a summer getaway somewhere by the beach and brings this feeling into every home. Also, it kind of reminds me of the vibe in Brighton, my favourite beach town to visit whenever I’m in England!”

 

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WE ARE HIRING!

Have you been working in retail for at least two years?

Do you have an innate understanding of design and craft?

And are you a fan of the Folklore aesthetic and ethos?

If so, you may be interested to hear that we are looking for part-time Sales and Online Assistants to work in our London store in the run up to and during the busiest period of the year. We’re a small team of six so you’ll learn lots about every aspect of this exciting and growing business. 

Please write a short note on why you should be part of the team and send it along with your CV to info@shopfolklore.com

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Thanks to Paul Underwood and Kinfolk for the images.

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FOCUS ON… SINUHE PIANELLA & A FAMILY TRADITION

Sinuhe Pianella is an Italian furniture designer and maker behind the Construct Table, a Folklore exclusive made from steel and reclaimed wood. Jamie caught up with him recently while he was busy at work in his Bermondsey, London studio… all as bright sunlight beamed through and classical music filled the air!

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Sinuhe’s approach to design and materials is aligned with Folklore’s ethos. He believes in creating beautiful form from unwanted materials, ‘I like to work with poor materials and give them a new life’. He grew up in a small town near Venice, learning the tools of his trade from his father who was a metalsmith and his grandfather who was a woodworker.

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Still, Sinuhe is constantly learning and evolving in order to maintain complete ownership of his craft. His initial design work is done digitally before the hands on sourcing and crafting begins. This can be a labour intensive process - everything from selecting locally sourced scaffolding, sanding and cleaning the timber, welding the steel legs and adding the unique patina and finish.

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Our Construct Table is available in two sizes and comes in three finishes: natural matt, white matt or white with natural wax. Sinuhe is presently working on a desk and coffee table that will be added to the range over the coming months.

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The table is strong and stable without the need for a cross brace - resulting in clean lines and a pure minimal aesthetic.

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Visit our website to find out more about the Construct Table.

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WORLD INTERIOR AWARDS

We are delighted to have been recently short listed for Best Retail Space (less than 200 sq meters) at the World Interior Awards… a lovely surprise!

According to the organisers: “There’s a lot to be said for creativity and budget in this clever home and lifestyle store. We enjoyed its lovely warmth and the concept that ‘the store is the stuff’. We were drawn to the products displayed in a simple, pure and confident manner”.

The winner will be announced at the Saatchi Gallery later in the year… even the evening itself will be a treat :)

See our entry here.

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GROWN UP LEMONADE… SERVED IN DEW TUMBLERS

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We think our clear glass Dew Tumblers pair perfectly with this lemonade recipe.

Invite some friends, sit back and take a sip…

Ingredients

150 grams sugar

5 lemons

1 part peach schnapps for every 3 parts lemonade

1 bunch of mint (rinsed and dried)

Ice

Preparation

1. To make a pitcher to share with friends, you should first make the simple syrup (heat 3/4 cup sugar with 1 cup water in a small saucepan until sugar is completely dissolved). A

2. Add the juice of 5 lemons and add both to a pitcher.

3. Add 3 to 4 cups (to taste) of cold water (therefore, 8 to 10 ounces peach schnapps).

4. Refrigerate for at least 30 minutes.

5. Serve over crushed ice and garnish with fresh mint leaf.

Serves 4–6 people

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LONDON STORE

We’ve freshened up over the last couple of weeks… a lick of paint, some new shelving and a smart iPad stand built for us by Fred Rigby.

Here’s a few iPhone snaps :)

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Summer Whites

Summer has arrived and our white Pinterest board is keeping us cool…

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See our Pinterest board for more. 

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Folklore Core Collection

We’ve pulled together an edit of our most popular goods. A Core Collection of sorts that embodies what Folklore is about…

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Find out more about the Core Collection by visiting these product pages on our website:

Ink Stool
Pixoss Lamp
Anthracite Mug
Nicolle Stool
J104 Chair
Steel Chair
Pulp Pendant
Cotton Blanket
Traveler’s Notebook
Porcelain Clip Lamp
Iris Hantverk Brushes
Scrapwood Wallpaper

 

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We’re looking for a Store Manager

We have a very exciting opportunity opening up for an experienced retail manager.

Our new Store Manager will be based in Islington, London…. you can find out more about the position over on Dezeen.

What’s more we are also recruiting for a Store & Online Sales Assistant, a part-time position again based in Islington.

So why not drop us an email to info@shopfolklore.com if you are interested in either role and we will get back to you with the full job spec.

Thank you :)

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WE ARE HIRING

Do you have two years’ retail sales experience with an innate understanding and passion for design?

Are you a fan of the Folklore aesthetic and ethos?

If so, you may be interested to hear that we are recruiting a part-time Store & Online Sales Assistant. Based in our London store, the position will be for four mornings per week from 9.30am to 1.30pm.

Please write a short note on why you should be part of our team and send it along with your CV to info@shopfolklore.com 

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