shopfolklore.com

Folklore is a home and lifestyle store based on a simple idea that better living is possible through design. Welcome to our Journal.

WE ARE HIRING

Do you have two years’ retail sales experience with an innate understanding and passion for design?

Are you a fan of the Folklore aesthetic and ethos?

If so, you may be interested to hear that we are recruiting a part-time Store & Online Sales Assistant. Based in our London store, the position will be for four mornings per week from 9.30am to 1.30pm.

Please write a short note on why you should be part of our team and send it along with your CV to info@shopfolklore.com 

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CEREAL VOLUME 5

Cereal is a quarterly travel and lifestyle magazine based in the city of Bristol. Volume 5 is just out and features Helsinki, Charleston, travel bags and Paris for a start.

Both the photography and editorial are beautiful…. an absolute must read that will be picked up time and time again! The only problem is having to wait a couple of months before the next volume is released.

Each is 140 pages and perfectly bound.

Order your copy of Volume 5 here.

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Freshen Up For Spring

Spring clean mode is in full swing and we’ve been researching new plants for the store.

We keep coming across wonderful imagery which we’ve been adding to our Pinterest Nature board.

Here’s a selection of some our favourites! Or view the full board.

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See our Pinterest board here.

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SPRING SOUNDS PLAYLIST

Spring has certainly arrived here in London! 

We’ve had lots of happy people commenting on the music in our store… so we’ve pulled together a playlist for a few more of you to enjoy.

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Simply click on the link below to access the selection via Spotify:

Folklore Spring Sounds Playlist

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TRAVEL FINDS… CARMEL MARKET, TEL AVIV

We recently spent a few days in Tel Aviv. It has a lot going on not least an impressive food scene that rivals any European city. The charming and fascinating Carmel Shuk sits firmly at the heart of this culinary culture.

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We tried to experience as much of this amazing city as we could but found ourselves drawn back to the market and its surrounding restaurants time and time again!

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The Carmel Shuk has an interesting history. Jewish settlers first happened across the site having fled Lenin’s Russia in the early 20th century. They quickly set up trade and the area was officially inaugurated as a market in 1920.

During the 1950s it rose to become the city’s home of local and fresh ingredients. And today the market attracts thousands of daily visitors including leading chefs from Israel and abroad who come to source and sample the unrivalled fresh produce. 

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The market runs from 8am until dark Sunday to Thursday, shuts early at 2pm on a Friday and is closed on Saturdays.

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TRAVEL FINDS… Le Comptoir Général, Paris

We found some time for an afternoon stroll along the banks of Canal Saint-Martin on a recent buying trip to Paris. The canal and its side streets are buzzing with interesting cafes, independent stores, art galleries and book shops.

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Hidden behind a block of houses on the banks of the canal, Le Comptoir Général is somewhere between a gritty bar, urban garden, restaurant and cultural centre.

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It’s a vast space in an old colonial style African embassy, complete with haphazard decorations such as stylish chandeliers, red carpets and random cabinets of curiosity. You could be in Senegal as you stumble across witchcraft tools, rows of skeletons, stuffed animals and propaganda posters for former African dictators. 

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What could go wrong with good quality street food at keen prices and some of the best rum you’ll ever taste…. but it’s the atmosphere and intriguing setting of odd armchairs, tropical plants, typographic art and blues music that really does it.

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And more importantly Le Comptoir Général is a hotbed of creativity that represents African communities and marginalised groups from around the world. There’s a regular line up of events with children’s workshops, film screenings, exhibitions, conferences, a radio station, record shop, library and lots more scheduled every day.

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It’s run as a not-for-profit organisation with all proceeds reinvested back into financing more projects that promote environmental issues, solidarity, social innovation and cultural diversity.

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MERRY CHRISTMAS FOLKS

So here we are at the end of 2013 already! 

We have had a fantastic year in Folklore. The number of people through the door of our London store has grown every month while at times we’ve struggled to keep up with the volume of online orders. And through it all we continue to meet lots of interesting people from all over the world.  

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But we have to keep reminding ourselves that we’re only 18 months old. We opened our doors with a passion and strong belief that business has an important role to play in making tomorrow better. A lot done and yet so much more still to do. 

We are highly motivated by the other independent companies and emerging brands at the forefront of driving the real change that’s needed today. Companies that genuinely do the right thing and inspire us all to live better. 

We’re exceptionally lucky to have a loyal team in Tamar, Kim, Rachel and Catherine who do an amazing job day in, day out.  And then there’s the ongoing support from journalists, bloggers and of course our customers. 

We have some exciting plans in the pipeline for next year - you will be the first to know about them here on our Journal. 

But for now we can’t wait to relax and spend some time with our family and friends. No doubt you’ll be doing the same :) 

Have a very Merry Christmas and a prosperous New Year! 

Danielle & Rob 

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A DAY IN ISLINGTON, OUR OWN BACKYARD

London is one of the world’s great urban centres yet its neighbourhoods feel like a collection of local villages. All unique with their own atmosphere, independent restaurants, shops and bars, and residents beaming with pride.

There’s nothing quite like cycling across the city to visit another neighbourhood, spending a lazy afternoon getting to know the nooks and crannies. But still nowhere beats your own backyard!

For Folklore that’s Islington. Known for its design stores, thriving arts scene, local coffee shops and diverse choice of restaurants, we thought we’d give you the low down and share some of our favourite spots.

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BRUNCH

Start your day with a late breakfast at Towpath Cafe on Regent’s Canal. It has been luring passing walkers and cyclists for three years with its waterside location, damn good coffee and tasty brunch menu. Watch and listen as the rain (or maybe even snow) pummels the canal!

SHOPPING

Australian natural cosmetics company Aesop opened their Islington store in 2012. We collaborated with each other to celebrate their first birthday. Located on Cross Street.

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Albam is worth a visit for men’s clothes. They use the finest fabrics in factories that have generations of expertise. You can find them on Upper Street and online.

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Micycle is nestled between a crafts shop and butchers on Barnsbury Street, a leafy street lined with lovely Georgian terraces. A wonderful, local bike shop.

Flashback is a gem of a record shop on Essex Road. Specialising in vinyl, you’re bound to find something interesting if you’re patient with the crates!

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If shifting through records doesn’t do it for you pop next door to Past Caring, a local vintage store offering a ramshackle collection of clothing, furniture and bric-a-brac.

Don’t leave Essex Road without visiting the treasure trove of independent food stores. There’s a fresh fruit and vegetable market, an old style bakery, a well known family butcher and one of London’s best fishmongers. An absolute must if you need provisions to cook at home later!

And of course Folklore is located centrally on Upper Street within a few minutes walk of all of the above.

OUTDOORS 

Want to work those legs a little harder? Chapel Market is a daily street market near Angel station. London’s first ever farmers’ market is on every Sunday or you can just banter with the local traders during the week. Bring your negotiation skills! 

Highbury Fields is definitely worth a stroll. The largest open space in the Islington borough will give you a real feel for local life. And there’s certainly lots of fun to be had for families.

THEATRE

There’s one for the adults and more importantly one for the kids! 

Little Angel Theatre is the home of British puppetry. The 100 seat theatre stands side-by-side with a workshop, where all the new productions and puppets are developed, carved and constructed. A day out that the little folk will never forget. 

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The Almeida is Islington’s best kept cultural secret and an award winning theatre that plays regular host to a diverse range of British and international drama. Named after the street on which it’s located.

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DRINKS 

Tucked away on a quiet backstreet, The Island Queen is a quaint oasis of comfy seats, high ceilings and intriguing original features reminiscent of a classic London gin palace. A must if you’re feeling thirsty – and even more so if you’re a fan of board games.

If cocktails are your thing, then head for 69 Colebrooke Row. Officially known as ‘Bar With No Name’, this highly regarded spot is tucked away from the hustle and bustle of Essex Road and Upper Street. It’s all about the expertly mixed drinks.

DINNER 

Trullo is a local star named after the beautiful white washed conical buildings so plentiful around the Puglian countryside. The kitchen is run by Tim Siadatan, one of the original recruits to Jamie Oliver’s Fifteen project. Book ahead.

The Duke of Cambridge is another favourite. It opened in 1998 as Britain’s original organic pub with business values that remain the same today. Dishes are made from the best seasonal ingredients available while drinks are carefully sourced from independent producers. A breath of fresh air.

LATER ON 

Screen On The Green is a single screen cinema that opened its doors in 1913. You can sink back into a two seater sofa with a nice bottle of red and something other than the latest blockbuster. Sign up to their newsletter and you’ll get the nudge to book before the crowds find out. Expect a full house all weekend.

Not only is Union Chapel one of London’s most unusual and intimate music venues, it’s also a working church and charity drop-in centre for the homeless. It was built in the late 19th century in the Gothic revival style and is now Grade I listed. Check out upcoming gigs here.

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CHRISTMAS AT FOLKLORE

Christmas is nearly upon us again (that was quick!) so we have some dates to share with you…

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YOU’RE INVITED!

Firstly we’d like to say a small thank you to our local customers and anyone passing through Islington on Thursday 12th and Thursday 19th December.

Please join us in our store from 6pm – 8pm either evening for Christmas cava and delicious homemade treats from our friends at Market Food Providers.

FESTIVE OPENING HOURS - LONDON STORE

We’re open daily through to Monday 24th before closing for a few days over Christmas and the New Year. Here’s the detail:

Monday 9th - Monday 23rd December : 11am - 7pm
Thursday 12th + Thursday 19th : 11am - 8pm
Tuesday 24th : 10am - 3pm
Wednesday 25th, Thursday 26th + Friday 27th : CLOSED
Saturday 28th, Sunday 29th + Monday 30th : 11am - 6pm
Tuesday 31st + Wednesday 1st : CLOSED
Thursday 2nd January : back to normal from 11am - 6pm 

Of course our website is always open.

And finally some news for 2014… we’ll be opening 7 days a week so that’s 11am – 6pm every day including Mondays.

LATEST DELIVERY DATES - ONLINE ORDERS 

We can guarantee you won’t be stuck on Christmas morning if…

Orders for UK shipping are placed before Thursday 19th December
Orders for European shipping are placed before Tuesday 17th December
Orders for USA and ROW shipping are placed before Friday 13th December 

Last but not least we hope you enjoy the festive season ahead!

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Travel Finds… New York City In Autumn

We were lucky enough to spend a few days meeting suppliers in New York last week. While work kept us busy we made sure to put enough time aside to visit some of our favourite spots in the city. Unfortunately we managed to leave our camera at home in London so our iPhone had to do!

There’s no better way to start the day than a stroll on The High Line followed by a morning coffee in the Meatpacking District… 

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Of course there’s always lots of inspiration on the streets of Soho. Not least a metal inlay resembling the subway map in the pavement between Price and Spring. ‘Subway Map Floating on a New York Sidewalk’ was created in 1986 by Francoise Schein, a Belgian artist and architect who now lives in Paris. It won the City Art Commission award for the best art project that year.

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Brooklyn’s fast growing restaurant scene is impressive. We stayed in Williamsburg so managed to eat our way through half the neighbourhood! Our favourites included a southern style breakfast in Egg just off Bedford Avenue, a wholesome lunch at Marlow & Sons and handmade s’mores from a stall at Brooklyn Flea Market :)

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It was refreshing to escape the intensity of the city at times. Spending a morning cycling around Central Park was a highlight as was a walk through Brooklyn Heights, home to some of the city’s most beautiful brownstone houses.

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